Fastlyne LLC is an e-commerce portfolio company dedicated to creating and scaling consumer brands that solve real problems and improve lives.
We don't just launch products. We build movements. Through data-driven strategy, authentic storytelling, and relentless customer focus, we're transforming everyday challenges into market opportunities.
Founded on the principle that commerce should serve consumers not the other way around. Fastlyne LLC operates at the intersection of innovation, empathy, and execution.
We're not a traditional holding company. We're builders, problem-solvers, and advocates for underserved markets. Our brands exist to address gaps we've identified through deep market research, customer conversations, and lived experiences.
Every brand in our portfolio shares three core attributes
Solves a genuine consumer problem
Prioritizes quality, comfort, and dignity
Delivers measurable impact on customers' lives
We focus on categories where existing solutions fall short—where customers settle for"good enough" because they believe nothing better exists. That's where we step in.
"We build brands that customers don't just buy from—they believe in."
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We're not a traditional holding company. We're builders, problem-solvers, and advocates for underserved markets. Our brands exist to address gaps we've identified through deep market research, customer conversations, and lived experiences.
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Premium doesn't have to mean overpriced. We source the best materials, partner with ethical manufacturers, and test relentlessly—delivering products that outperform competitors while remaining accessible.
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From sourcing to shipping, we operate with radical transparency. Our customers deserve to know where their products come from, how they're made, and what impact they're having—both personally and environmentally.
By 2030, we envision a world where consumer brands are judged not just by their revenue, but by the positive change they create.
We're building a portfolio of purpose-driven brands that:
Empower overlooked demographics with dignity-focused solutions
Challenge industry norms that prioritize profit over people
Pioneer sustainable, reusable alternatives to wasteful disposables
Normalize conversations around topics that have been stigmatized for too long
Every brand we launch is a step toward a more inclusive, empathetic, and sustainable marketplace.
This isn't just business—it's our commitment to building a better future, one customer at a time.
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"We're not here to fit into the market. We're here to change it."
Our portfolio strategy is simple but disciplined: we enter markets where customer needs are underserved, and we stay until we've set the new standard.
We specialize in direct-to-consumer brands across three core verticals:
Products that restore comfort, confidence, and control for everyday challenges.
Focus: Incontinence solutions, mobility aids, aging-with-dignity products
Reusable, eco-conscious alternatives to single-use products that protect both people and the planet.
Focus: Washable, durable everyday essentials
Solutions designed for women's specific needs—especially for life stages that have been historically ignored or stigmatized.
Focus: Post-childbirth, menopause, 50+ age group
Our first brand addresses one of the most common yet under-discussed challenges facing millions of women worldwide: bladder leaks and incontinence.
Traditional solutions—disposable pads and adult diapers—were designed for convenience, not comfort or dignity. We saw an opportunity to do better.
We developed a premium line of leakproof underwear that:
Absorbs up to 100ml (3-4 traditional pads worth)
Feels like regular underwear—soft, breathable, discreet
Replaces disposable products entirely
Washable, reusable, and eco-friendly
Safe for sensitive skin with medical-grade materials
Since launch, we've served over 12,000 customers with a 94% retention rate and an average rating of 4.8/5 stars.
Over 2.4 Million Disposable Pads Prevented from Landfills
Thanks to Customers Switching to Reusable Solutions
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We design products that restore confidence and comfort—never shame or stigma. Every decision is filtered through one question: "Does this honor our customer?"
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Single-use products dominate markets we serve—contributing to landfill waste and environmental harm. We pioneer reusable, sustainable alternatives that perform better and last longer.
We partner only with certified, ethical manufacturers. Fair wages, safe conditions, and responsible sourcing aren't optional—they're non-negotiable.